Nick Cooney is Director of Education at Mercy For Animals, a farmed animal protection and vegan advocacy organization. He is the author of Change of Heart: What Psychology Can Teach Us About Spreading Social Change and Veganomics:  The Surprising Science On What Motivates Vegetarians, From The Breakfast Table To The Bedroom. He is also the founder of The Humane League. His work for animals has been featured in hundreds of media outlets, including Time Magazine, the Wall Street Journal, and the Los Angeles Times.