Major corporations, politicians, and other groups rely on persuasion research to help them effectively reach consumers. Learn the latest science of persuasion to help make long-lasting changes for animals.
Nick Cooney is Director of Education at Mercy For Animals, a farmed animal protection and vegan advocacy organization. He is the author of Change of Heart: What Psychology Can Teach Us About Spreading Social Change and Veganomics: The Surprising Science On What Motivates Vegetarians, From The Breakfast Table To The Bedroom. He is also the founder of The Humane League. His work for animals has been featured in hundreds of media outlets... Read More →
Dr. Milena Esherick is a licensed clinical psychologist and Director of Counseling Psychology at the Wright Institute in Berkeley, California. For over 15 years she has worked in a variety of community and medical settings helping people achieve healthy eating and lifestyle changes. She volunteers with the non-profit organization Oakland Veg to promote the wide-ranging benefits of a plant-based diet. As an HSUS State Council Member, Dr... Read More →